San Francisco
Music Tour

Take a Trip on the Magic Bus

Take a San Francisco Music Tour with Magic Bus, a trip through the musical past to Haight-Ashbury, the City Lights Bookstore and the Summer of Love.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from

All Photos (c) Donna Dailey

‘I’m your trip guide,’ says Sarah David, descending from the Magic Bus. ‘This isn’t a tour, it’s an experience.’

Just watching the bus drive up to collect us in San Francisco’s Union Square is an experience. It looks like an old American school bus, with the letters M-A-G-I-C filling the sides, and a stream of bubbles blowing around it in the wind. Even the local shoppers stop and stare, as if they’ve never seen anything like it before in their lives, although the Magic Bus has been taking visitors time travelling back to 1960s San Francisco since June 2010.

‘There are only three rules,’ Sarah tells us as we board the old bus and are handed our 3-D glasses while The Byrds’ Mr Tambourine Man transports us all instantly back to the Summer of Love. ‘First rule – no cell phones as they didn’t have them back then. Second rule – no smoking, not even pot. Third rule – please sing along!’

And with that the music changes and we’re all accompanying Scott McKenzie as he tells people to be sure to wear some flowers in your hair. Despite Rule 2, the smell of pot then wafts through the bus. Well, OK, it’s incense, but it’s close enough.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from

Life is a Trip

As we set off in our Magic Bus, we soon find how right our guide is. It’s an experience, not a tour. Hardly surprising, as the whole thing is produced by the Antenna Theater, who’ve been around since the 1980s and for whom the Magic Bus has proved to be their longest-running production. The 3-D glasses are for us to look at some of the psychedelic art work inside the bus, but we soon take them off as a series of TV screens descends and shuts out the outside world for a while.

I’d been expecting we’d drive to Haight-Ashbury and be told stuff like, ‘And this is where the Grateful Dead lived.’ But no. That would be a tour and, as a sign on the outside of the bus says, ‘Life is a trip’.

Before we get to the hippy-dippy Sixties, the specially-made documentary asks what happened in the 1950s that produced the hippy generation, and why here, in San Francisco? Some of the factors were the invention of the transistor radio, the arrival of Elvis Presley, and later the Beatles (‘All you need is love, love,’ we all sing) with their interest in eastern philosophies.

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from"All You Need is Love"
Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from


And then, with only the first of many moments of impeccable timing, the blinds on the bus roll up and we’re in Chinatown. San Francisco has always been the most eastern-looking city in the United States, a port city, and it’s always had a thriving mixed community. And ‘We’re all beautiful golden sunflowers inside,’ the voice of Allen Ginsburg reminds us, as Jack Kerouac reads one of his haikus as we drive along Jack Kerouac Street.

The screens go down and the screens go up just as we arrive at the City Lights Bookstore (above). Across the street is the Vesuvio Café, and we listen to a recording of Allen Ginsburg that was made there.

The Magic Bus then takes us through the Financial District, which is another part of the story as the Sixties generation rejected these values, and the work ethic that went with it. ‘Working is part of growing up,’ they were told, only to answer, ‘Says who?’ 

‘Little boxes,’ sings Tom Paxton, ‘Little boxes, and they all look just the same.’ And then the Kinks chime in: ‘’Cos he gets up in the morning, and he goes to work at nine…’

The Freedom Riders

It’s an impressive multi-layered story, as we go back even further in time to the 1950s Bus Boycott triggered by Rosa Parks in Alabama, and the Freedom Riders travelling to the south on their bus, the Sixties saying that ‘You’re either on the bus or you’re off the bus’, and suddenly it’s good to feel that you’re on the bus as Martin Luther King Jnr tells us that he has a dream, and the Civil Rights movement is another strand of what happened in the Sixties. And what’s wrong with idealism anyway?

While the United States explores Outer Space, people like Timothy Leary are exploring Inner Space, and the video tells us about LSD and about pills. At which point our guide Sarah pops up and passes round some tablets for us to take… OK, so they’re only mints. 

Take a trip on the Magic Bus on a San Francisco Music Tour, photo (c) Donna Dailey, pinned from and Donna with Sarah David in Golden Gate Park

In Golden Gate Park

After glimpsing the Golden Gate Bridge we stop for a break in Golden Gate Park, outside the Conservatory of Flowers (above) – and we’re given some flowers to wear in our hair as we stretch our legs. ‘Magic daisies,’ says Sarah, when asked what they are.

Back on the bus we’re taken to Xanadu, to Penny Lane and Strawberry Fields, to The Age of Aquarius – and it’s clear that some of us want to stay there. But life moves on, the bus moves on, and the Summer of Love moved on to encounter the Vietnam War. And as we’re moving on we jump back in time to remind us what happened to inspirational figures like JFK, Martin Luther King Jnr, and John Lennon.

Then we’re back in Union Square, sobered but uplifted by what might have been, what some people dreamed of and worked for. ‘Try to love one another right now,’ The Youngbloods sing as we pull up back at the stop, and the bubbles are still spiralling into the air with their glistening rainbows of color. 


As we leave the bus an old lady comes up and asks Sarah, ‘What’s this all about then?’ Sarah tells her, it’s a Magic Bus. The woman says she supposes it costs money. Sarah says that it does. The lady explains that she’s homeless, but she loves what they’re doing, the bubbles and everything. She thinks it’s wonderful. Sarah starts to tell her to call at their office and they’ll try to do something to let her enjoy the tour, but the old lady wanders off along the street, smiling at the bubbles. And so do we.

More Information

For more information and to book a tour visit the Magic Bus website

Where to Stay in San Francisco

Other San Francisco pages

  • Your Insider's Guide to San Francisco

    Pacific Coast Highway Travel's book review of Insider's Guide to San Francisco guidebook by Jill Loeffler, publisher of the San Francisco Tourism Tips website.

  • San Francisco

    Information about San Francisco, including what to see, where to stay, where to eat, and links to sources of information including the official visitor website.

  • San Francisco Sightseeing Tours

    San Francisco sightseeing tours can be by helicopter, bike, walking, eating in Chinatown, touring the gay area or trips to the Golden Gate Bridge and Alcatraz.

  • San Francisco Best Chinatown Restaurants

    San Francisco has some of the best Chinatown restaurants in the USA, and its Chinese restaurants provide superb dining. Here are our top eating places.

  • San Francisco Airport Hotels

    San Francisco Airport hotels include a Grand Hyatt, La Quinta, Westin, Marriott, Super 8 and bayfront hotels ranging from budget to 5-star luxury.

  • Photos of the Golden Gate Bridge

    A selection of the best Photos of the Golden Gate Bridge on the Pacific Coast Highway Travel website, for travel and photographic inspiration.

  • Free San Francisco Kindle Guide to Free Attractions

    101 free San Francisco attractions and things to do are in the Kindle guide, 101 Free Things to Do in San Francisco, in the Travel Free eGuidebooks series.

  • Cheap Flights to San Francisco

    Cheap flights to San Francisco with Southwest Airlines, Virgin America, SkyWest, JetBlue and other airlines from Los Angeles, San Diego, and Seattle.

  • Best Nightlife in San Francisco at the California Academy of Sciences

    The Best Nightlife in San Francisco could be at the California Academy of Sciences where once a week it becomes a temporary nightclub.

Recent Articles

  1. Laguna Niguel Beach Trolley Starts Thursday May 26 2022

    May 27, 22 03:40 AM

    Laguna Niguel Trolley Starts Thursday May 26 2022. The Laguna Niguel Trolley runs on weekends from Memorial Day Weekend thru Labor Day Weekend. Explore Laguna Niguel from the hills to the sea with fre…

    Read More

  2. What Makes Coronado The Most Gorgeous Beach In San Diego?

    May 27, 22 03:40 AM

    Coronado Beach is a top tourist attraction in San Diego - and not just because it is the most gorgeous beach. It is a perfect vacation destination for everyone - thanks to the miles-long shoreline, a…

    Read More

  3. Best Things to Do in Ventura

    May 12, 22 09:53 AM

    The best things to do in Ventura include beaches and museums, seeing the mission, going to Ventura Pier, and a boat trip to the Channel Islands National Park.

    Read More