There are plenty of Santa Cruz downtown wine tastings, with no tasting fee. Just off the Pacific Coast Highway are Beauregard Vineyards, Storrs Winery and Pelican Ranch Winery, all with tasting rooms - and free tastings! The wines are so good they know you'll want to buy. Two of them are right off Highway 1, and the third one a short walk away, about three-quarters the way along the Santa Cruz Wharf.
Santa Cruz Wharf, Santa Cruz
Open Thursday-Sunday noon-6pm
You'll have to walk almost to the end of the Santa Cruz Wharf to visit Beauregard Vineyards' tasting room, and the Wharf entrance is at Beach Street and Pacific Avenue. Don't leave the camera in the car as there are great coastal and ocean views from the panoramic windows. In fact you can check it out before visiting as their website has a webcam on it. Sadly no-one has yet invented the taste-cam, so you'll have to go in person to try their Santa Cruz Mountain wines. The Beauregard family has been making wine here for four generations, so have learned their craft well. If you like their world-class pinot noir, chardonnay, cabernet, zinfandel and syrah wines, you can buy them in 20 US states as well as online and in the tasting room.
Pelican Ranch Winery
402 Ingalls Street, Santa Cruz
Open Friday-Sunday noon-5pm
Take Swift Street off the Coast Road (Highway 1), west of downtown Santa Cruz, to visit this small, family winery which only opened in 1997. Pelican Ranch specialises in Rhone- and Burgundy-style wines, but with a California freshness about them. Try the pinot noir and the richly-flavored viognier (if they have it), as well as the chardonnays. There's a courtyard here, and Kelly's French Bakery right next door, making the perfect place for lunch or a snack.
Old Sash Mill, 303 Potrero Street, Santa Cruz
Open daily noon-5pm
Potrero Street is right off Highway 1 as it goes through downtown Santa Cruz, and here in an old lumber mill Storrs Winery has a tasting room, open every afternoon, all year round. Here you can sample from their range of wines including a Bordeaux-style reds, merlots, zinfandels, riesling and their Mountain Vineyard Collection of chardonnays and pinot noirs. As that name suggests, the winery itself is up in the Santa Cruz Mountains and visitors can only sample wines at this tasting room just off the Pacific Coast Highway.
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To help you in choosing your Pacific Coast Highway hotel, guesthouse, inn, bed-and-breakfast, resort, motel or other accommodations, we've prepared our Pacific Coast Highway Hotels Guide. In it we do mini-reviews of accommodations along the Highway, from Seattle to San Diego, through Washington, Oregon, and California.
In all there are over 200 hotels listed, complete with 8 pages of color maps showing the towns where our recommended hotels can be found. There are both alphabetical and geographical indexes, helping you plan your journey.
We also include color photos of all the hotels that are our Personal Favorites. Here's the link to read more about our ebook guide to Pacific Coast Highway hotels.
The 2016 edition of our Hotels Guide is available with maps and color photos (if you have a color reader) in the US Kindle Store for only $4.99 and in the UK Kindle Store and other Kindle stores worldwide at prices based on the US price.
If you want a paperback edition of the 2016 guide with only black and white photos and black-and-white maps, it costs $6.99 at the US Amazon Book Store and £4.99 in the UK Amazon Store.