San Francisco

Whether you take Highway-1 or Highway-101 south along the Pacific Coast, they both meet just north of the Golden Gate Bridge to take you over that iconic landmark and into San Francisco. If you're heading north instead of south, then a look back at the Golden Gate will be your abiding memory of that city by the bay.

Baker Beach and the Golden Gate Bridge in San Francisco, from

San Francisco is the 4th biggest city in California but often doesn't seem it as it still has an old-fashioned feel about it, with many areas looking much like they did a century ago. The Pacific Coast Highway will take you right through the city and out the other side, but if you've never visited then it would be a crying shame not to take a few days out and explore some of the sights.

CityPASS San Francisco

If you're going to be spending any time in San Francisco then we really recommend doing what we did, and getting a San Francisco CityPASS. Not only does it get you into some of the top attractions like the California Academy of Sciences and the Aquarium of the Bay, it also includes a 7-day Cable Car and Muni Bus Passport and a free cruise in San Francisco Bay. We definitely got full use of ours! 

Best Things to Do in San Francisco

Alcatraz Island

A visit to the island which held one of America's most noted and feared prisons is a must in San Francisco. Everyone wants to see the prison which inspired such movies as Escape from Alcatraz and of course The Birdman of Alcatraz, and the visit will not disappoint. Put in a plea for good weather as the ferry ride to Alcatraz gives great views of the bay and the city in the all-too-brief 15-minute crossing.

Did You Know?
The Birdman of Alcatraz never kept birds at Alcatraz. He kept them at his previous prison, Leavenworth, where he got his nickname. When he was transferred to Alcatraz he kept the nickname but lost the birds as no pets of any kind were allowed.

Allow a half-day to take full advantage of the visit, as you can join a tour of the island led by a park ranger to learn all about the plants and the wildlife. Check on the schedule when you arrive, as there are also talks and demonstrations at set times, and you should take in as much as you can.

The main tour of the prison is a self-guided audio tour, which is included with the admission price and includes powerful accounts by former inmates and guards about life – and death – in Alcatraz. Evening tours are especially good, with the bonus of terrific night-time city views on the return ferry.

Booking Tickets
Booking in advance is recommended, even during quiet times of the year, as this is one of San Francisco's most popular attractions. Tickets for the ferry and admission to the island can be booked online in advance at the Alcatraz Cruises website.

Cable Cars

Visit San Francisco and not take a cable car? Oh, come on. You can get your ticket on board so just jump on, especially if you're heading up one of the steep San Francisco streets. It's not laziness. It's culture! San Francisco's cable cars are the only things that move that are listed on the National Register of Historic Places.

California Academy of Sciences

The California Academy of Sciences instantly became one of the city's must-see attractions when it opened in its new premises in Golden Gate Park in 2008. Since re-opening it has won awards from all over the world for its innovative design and displays. It includes a 'living roof' with over 1 million native plants growing on it, an aquarium, planetarium, a rain forest zone, almost 40,000 animals – it is one of the largest natural history museums in the world, and you could easily spend an entire day here and not see everything.

Read our blog about the success of the Academy's Penguin Webcam, and why you might just find the Best Nightlife in San Francisco here!


One of the most enjoyable and fascinating Chinatowns in the whole of the United States (sorry, New York!), a visit here can take you at least a day. You'll want to eat lunch and dinner here, of course, and allow time to see the various museums and cultural centers, temples and shops, not to mention the Golden Gate Fortune Cookie Factory for a free tour. Check our recommendations for the best Chinatown restaurants here.

Cycling in San Francisco

Read Rich Grant's account of Cycling Round San Francisco Bay.

Crab Traps on Fisherman's Wharf in San Francisco, from Traps on Fisherman's Wharf

Fisherman's Wharf

San Francisco's Number One visitor attraction, and OK, it is touristy, but it mixes that with still being a genuine fishing wharf. Don't listen to what other people say about it, go and find out for yourself. You may love it, you may hate it, but it's an essential part of any visit to San Francisco. You can dine in fancy seafood restaurants or just eat street food and watch the buskers, then go buy a tacky t-shirt.

Free San Francisco

This isn't a political slogan, but read our review of the Kindle guidebook, 101 Free Things to Do in San Francisco.

The Golden Gate Bridge

Drive it, walk it, cycle it, or even take the local bus (which stops at the Toll Plaza), but whatever you do, don't miss it – as if you could. Your first view of the Golden Gate Bridge is like seeing the Grand Canyon or the Eiffel Tower for the first time – unforgettable. This beautiful structure took four years to build, and it was opened in 1937. Try to get over to the Marin County side for the great view back towards San Francisco, the city by the bay.

Golden Gate Park

The Golden Gate Park isn't by the Golden Gate Bridge but is west of Haight-Ashbury and covers a massive 1017 acres. Within that there are several separate attractions, including the Japanese Tea Gardens, the Conservatory of Flowers, The Beach Chalet, Buffalo Paddock, de Young Museum, Shakespeare Garden, Stow Lake, a golf course, and the Strybing Arboretum and Botanical Gardens.

Sightseeing Tours

See our San Francisco Sightseeing Tours Page

Whale Watching

See the Whale Watching in California page. 

More Information on San Francisco

For further information on what to do in and around San Francisco, check these other recommended websites:

Only in San Francisco
Official website of the San Francisco Convention and Visitors Bureau 

Discovering San Francisco
Long-time local guides you through San Francisco, pointing out hidden gems and local favorites in the city by the bay.
One of the most thorough SF websites around, for visitors and locals alike, listing hotels, restaurants, nightlife, attractions, real estate and pretty much everything you need to know about San Francisco.

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Our PCH Hotels Guide

PCH Travel's 2016 guide to Pacific Coast Highway hotels

To help you in choosing your Pacific Coast Highway hotel, guesthouse, inn, bed-and-breakfast, resort, motel or other accommodations, we've prepared our Pacific Coast Highway Hotels Guide. In it we do mini-reviews of accommodations along the Highway, from Seattle to San Diego, through Washington, Oregon, and California.

In all there are over 200 hotels listed, complete with 8 pages of color maps showing the towns where our recommended hotels can be found. There are both alphabetical and geographical indexes, helping you plan your journey.

We also include color photos of all the hotels that are our Personal Favorites. Here's the link to read more about our ebook guide to Pacific Coast Highway hotels.

The 2016 edition of our Hotels Guide is available with maps and color photos (if you have a color reader) in the US Kindle Store for only $4.99 and in the UK Kindle Store and other Kindle stores worldwide at prices based on the US price.

If you want a paperback edition of the 2016 guide  with only black and white photos and black-and-white maps, it costs $6.99 at the US Amazon Book Store and £4.99 in the UK Amazon Store.

We've also published our PCH Hotels Guide as an app in the Apple Store.
You can buy it here and
read about it here.

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